When you create, distribute, or sell products, even the best safety measures can’t eliminate every risk. One accident, defect, or misunderstanding can spark a costly claim. That’s where Fitts Insurance comes in. Our team helps Massachusetts businesses safeguard their financial future with Product Liability Insurance that’s designed to meet your specific needs.
Below, you’ll find answers to common questions about this essential coverage and how it can protect your business in Massachusetts.

What Is Product Liability Insurance?
Product Liability Insurance is a specialized form of business insurance that helps protect companies from financial loss if their product causes harm. Claims may arise from manufacturing defects, design flaws, misleading instructions, or even improper labeling.
For businesses in Massachusetts, this type of protection is especially important. The state’s consumer protection laws allow injured customers to seek compensation from any business involved in the product’s journey—from manufacturer to retailer. That means even if you didn’t make the product, you could still be held responsible.
Without proper coverage, legal defense costs, settlements, or judgments could overwhelm your business. With Fitts Insurance, you’ll have a partner who understands Massachusetts’s liability landscape and can guide you toward a policy that reduces your exposure.
Who Needs Product Liability Insurance?
If your business touches a product in any way, you likely need this coverage. That includes manufacturers, wholesalers, distributors, retailers, and even e-commerce sellers.
- Manufacturers may face claims for defective materials, unsafe design, or quality control issues.
- Retailers can be named in lawsuits simply because they sold the product—even if they had no role in its creation.
- Wholesalers and distributors may be targeted when they supply a faulty product to another business.
- Online sellers are increasingly facing product claims as e-commerce expands.
Massachusetts’s courts do not hesitate to hold multiple parties accountable, so even small shops or startups aren’t immune. By working with Fitts Insurance, you gain coverage tailored to your role in the supply chain, helping you operate with confidence.

How Can You Get Started with Fitts Insurance Today?
Protecting your business doesn’t have to be complicated. Getting started with Fitts Insurance is simple:
- Reach out through our website.
- Tell us about your business—your products, operations, and growth plans.
- Receive tailored options designed for your specific risks and industry.
- Choose your policy with confidence, knowing you have experienced advisors on your side.
Our goal is to make the process clear, efficient, and reassuring, so you can focus on running your business while we handle the details of your protection.
Your products are the heart of your business, but they also come with responsibility. With Product Liability Insurance through Fitts Insurance, you can safeguard your operations, reputation, and peace of mind. Whether you’re a small Massachusetts startup or a well-established company, our team is here to help you find coverage that fits.
Contact us today to learn how we can protect what you’ve worked so hard to build.
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